In an effort to efficiently and effectively address the pervasive problem of multilevel marketing companies using deceptive marketing to promote their business opportunities and sell their wares, TINA.org sent a letter to the FTC on June 30, 2021 urging it to implement a penalty offense program targeting the direct selling industry. Such a program would entail the FTC providing direct selling companies with actual notice of the law so that civil penalties may be imposed against lawbreakers. In order to assist the FTC in providing such notice, TINA.org provided the Commission with a list of more than 660 direct selling companies operating in the U.S. together with applicable contact information and cc’d each of these companies on the letter to the FTC. Less than four months later, the FTC sent a Notice of Penalty Offenses to more than 630 MLM companies regarding income claims, as well as the use of endorsements without properly disclosing material connections.

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