Vida Divina
TINA.org investigated Vida Divina as part of a larger investigation into atypical income claims used by MLM companies. To read more about TINA.org’s 2023 MLM Income Claims Investigation, click here.
How We Took Action
2024
August 21
Pursuant to its own monitoring of the direct selling industry and a TINA.org investigation, the DSSRC issues a second case decision regarding Vida Divina, this one finding that the company uses atypical earnings claims to market its business opportunity.
March 11
The DSSRC issues a case decision finding that Vida Divina uses unsubstantiated health claims to market products.
February 14
As part of its 2023 investigation into 100 MLM companies, TINA.org notifies Vida Divina of its findings that the company has used atypical income claims to market its business opportunity.
2023
April 13
The FTC sends Vida Divina a Notice of Penalty Offenses Concerning Substantiation putting the company on formal notice that it is unlawful to, among other things, make claims relating to the health benefits, safety, and effectiveness of products without competent and reliable scientific evidence to support them, and that disease-treatment claims must be substantiated by at least one randomized, controlled, and double-blinded human clinical trial of the product.
2021
October 26
The FTC sends Vida Divina a Notice of Penalty Offenses Concerning Money-Making Opportunities putting the company on formal notice that it is an unfair or deceptive trade practice to misrepresent that profits or earnings are the ordinary, typical or average profits or earnings made by participants, and to fail to disclose conditions affecting income, such as expenses borne by the participants, among other things.
June 30
TINA.org sends a letter, along with a list of more than 660 direct selling companies that includes Vida Divina, to the FTC urging it to implement a penalty offense program targeting the direct selling industry and its market-wide practice of using deceptive earnings representations and false health claims.
The Latest
MLMs Continue to Recruit with Deceptive Earnings Claims
TINA.org investigation finds 98% of MLMs using misleading income claims.