Period Stigma and the Deceptive Marketing of Menstrual Products
How negative feelings surrounding menstruation have influenced period product marketing.
Thinx
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Thinx Period Products
Allegations: Falsely marketing the amount of fluid products absorb and that products prevent leaks, last all day, and replace pads, tampons, and other disposable products
Thinx Products
Allegations: Misleadingly advertising products as safe, healthy, sustainable, and free of harmful chemicals when they contain chemicals that are harmful
Thinx Underwear
Allegations: Falsely marketing underwear as safe when they contain dangerous ingredients
Thinx Underwear Products
Allegations: Falsely marketing products as safe when they contain dangerous chemicals