Homeaglow
TINA.org investigated Homeaglow, an online home cleaning services platform, and found that it is engaged in numerous false and deceptive marketing tactics. Among other things, the company falsely advertises $19 house cleanings to lure consumers to enter their credit card information on its website through a process designed to pressure them to speed through their transactions and avoid reading material terms of its subscription autorenewal program, which are not clearly and conspicuously disclosed, in violation of the Restore Online Shoppers’ Confidence Act (ROSCA) and FTC laws.
Timeline
2026
May 11
The Washington Attorney General, to whom TINA.org provided its investigation findings, files an enforcement action against Homeaglow (as well as a subsidiary and its two co-founders) for deceptively offering $19 home cleanings while hiding that acceptance automatically enrolled them in a $59/month membership for a minimum of six months, charging exorbitant early termination fees, and falsely advertising a high star rating while suppressing negative feedback.
A consent decree was filed the same day, which requires Homeaglow to pay $2.25 million, cancel memberships upon request, stop charging early termination fees, notify existing ForeverClean members of their right to cancel for free, overhaul its advertising and enrollment practices to clearly disclose all material terms of its negative option membership before obtaining billing information, stop using fake urgency tactics like countdown timers and cease suppressing or misrepresenting customer reviews.
2025
September 8
TINA.org sends complaint letters to the FTC and numerous state regulators urging them to take action to stop Homeaglow’s multifaceted deceptive advertising scheme.
Complaint to California
Complaint to California Automatic Renewal Task Force
Complaint to Connecticut
Complaint to District of Columbia
Complaint to Illinois
Complaint to Massachusetts
Complaint to Minnesota
Complaint to New Jersey
Complaint to New York
Complaint to North Carolina
Complaint to North Dakota
Complaint to Oregon
Complaint to Pennsylvania
Complaint to Vermont
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MADISON, CONN. Sept. 9, 2025 – An investigation by consumer advocacy organization truthinadvertising.org (TINA.org) has found that Homeaglow is deceptively advertising $19 home cleanings in order to lure consumers into…
Class-Action Tracker
Homeaglow ForeverClean Memberships
Allegations: Failing to disclose that consumers who book discounted cleanings are charged $49 a month for ForeverClean Memberships that automatically renew and charging consumers who cancel these memberships illegal early…