Goop

TINA.org investigated Goop, a New York and California-based “lifestyle” company founded by Gwyneth Paltrow that sells a wide range of products, including supplements, natural “remedies,” oils, crystals, beauty products, clothing, and accessories. TINA.org’s investigation revealed that the company used unsubstantiated, and therefore deceptive, health and disease-treatment claims to market many of its products.

Highlights

Sent warning letter to company
Filed complaint with CA District Attorneys
CA brought enforcement action resulting in $145,000 stipulated judgment
Filed second complaint wtih CA after company violated judgment

Timeline

2024

October 7

As part of its investigation into the menopause supplement industry, and because of Goop’s past marketing of its Madame Ovary supplement, TINA.org notifies the company of a deceptive marketing trend in the industry and urges it to review its marketing to ensure compliance with the law.

2020

January 27

TINA.org files second complaint with the California District Attorneys urging them to re-open their investigation into Goop and take appropriate enforcement action as a result of findings that the company is violating the 2018 Stipulated Judgment.

TINA.org Second Complaint

2018

September 4

The California Food, Drug, and Medical Device Task Force brings an action against Goop, and a stipulated judgment is entered against the company requiring it to pay $145,000 in civil penalties and refrain from making any claims about the efficacy or effects of any of its products without competent and reliable scientific evidence to substantiate its claims.

Goop California Signed Judgment

June 29

TINA.org sends a letter to California District Attorneys regarding Goop’s ineffective disclaimers.

TINA.org Second Letter to CA District Attorneys

2017

September 10

A TINA.org audit of the sampling of Goop webpages in TINA.org’s database reveals that the company removed a number of inappropriate health statements from its site. These include claims of preventing uterine prolapse (Better Sex Jade Eggs), as well as claims to treat acne, eczema and psoriasis (Black Rose Bar). However, the vast majority of problematic health statements catalogued by TINA.org on Goop.com remain at this time.

August 22

After seeing only limited changes to Goop’s marketing, with the vast majority of the examples catalogued by TINA.org still containing inappropriate health claims, TINA.org sends a complaint letter to two California District Attorneys’ Offices that are part of the California Food Drug and Medical Device Task Force.