Dudley Beauty
TINA.org investigated Dudley Beauty as part of its larger investigations into atypical income claims used by MLM companies.
To read more about TINA.org’s 2023 MLM Income Claims Investigation, click here.
To read more about TINA.org’s 2017 DSA Income Claims Investigation, click here.
How We Took Action
2024
August 30
Pursuant to its own monitoring of the direct selling industry and a TINA.org investigation, the DSSRC issues a case decision finding that Dudley Beauty uses atypical income claims to market its business opportunity.
February 14
As part of its 2023 investigation into 100 MLM companies, TINA.org notifies Dudley Beauty of its findings that the company has used atypical income claims to market its business opportunity.
2021
October 26
The FTC sends Dudley Beauty a Notice of Penalty Offenses Concerning Money-Making Opportunities putting the company on formal notice that it is an unfair or deceptive trade practice to misrepresent that profits or earnings are the ordinary, typical or average profits or earnings made by participants, and to fail to disclose conditions affecting income, such as expenses borne by the participants, among other things.
June 30
TINA.org sends a letter, along with a list of more than 660 direct selling companies that includes Dudley Beauty, to the FTC urging it to implement a penalty offense program targeting the direct selling industry and its market-wide practice of using deceptive earnings representations and false health claims.
2017
December 18
As part of its 2017 investigation into all DSA-member companies, TINA.org sends a letter to Dudley Beauty regarding its use of false and unsubstantiated income claims to promote its business opportunity.
The Latest
MLMs Continue to Recruit with Deceptive Earnings Claims
TINA.org investigation finds 98% of MLMs using misleading income claims.
Multilevel Marketing: The Day Job that Doesn’t Pay
More than 97 percent of DSA member companies use or have used misleading income claims.