Aloette
TINA.org investigated Aloette Cosmetics as part of a larger investigation into atypical income claims used by MLM companies. To read more about TINA.org’s 2023 MLM Income Claims Investigation, click here.
How We Took Action
2024
February 14
As part of its 2023 investigation into 100 MLM companies, TINA.org notifies Aloette of its findings that the company has used atypical income claims to market its business opportunity.
2021
October 26
The FTC sends Aloette a Notice of Penalty Offenses Concerning Money-Making Opportunities putting the company on formal notice that it is an unfair or deceptive trade practice to misrepresent that profits or earnings are the ordinary, typical or average profits or earnings made by participants, and to fail to disclose conditions affecting income, such as expenses borne by the participants, among other things.
June 30
TINA.org sends a letter, along with a list of more than 660 direct selling companies that includes Aloette, to the FTC urging it to implement a penalty offense program targeting the direct selling industry and its market-wide practice of using deceptive earnings representations and false health claims.
2020
February 18
The DSSRC issues a case decision finding that Aloette used atypical earnings claims and recommended that such claims be discontinued or modified.
Evidence
The Latest
MLMs Continue to Recruit with Deceptive Earnings Claims
TINA.org investigation finds 98% of MLMs using misleading income claims.