When TINA.org Investigations Collide
These brand collabs are far from fab.
Exactly how healthy is a Wendy's salad?
| Jason Bagley
A fast-food restaurant whose Baconator burger contains nearly 1,000 calories. A brand that built its name on hot dogs and has a Weinermobile to prove it. And a company whose chocolate bars provide for 90 percent of your recommended daily intake for saturated fat.
These are the unlikely voices that have emerged this week in an online conversation on public health, appearing as promoted tweets (aka ads) under Twitter search results for National Public Health Week, an annual educational initiative running April 6-12 this year.
Here are the three tweets “adding” to the conversation.
WENDY’S — Looks healthy but only one out of eight Wendy’s salads contains less than 300 calories. Three salads pack more than 500 calories and an average fat content of 32 grams.
See how we freshly prepare ingredients by hand daily to ensure your salad tastes as good as it looks. pic.twitter.com/lEr4XMqryt
— Wendy’s (@Wendys) April 6, 2015
OSCAR MAYER — How about adding some fruits and vegetables to that hashtag?
#MeatCheeseNuts: How Davy Crockett used to fuel up for a workout sesh. P3: Portable Protein Pack. pic.twitter.com/V3amIpJw76 — Oscar Mayer (@oscarmayer) April 7, 2015
ALOHA — Say hello to love handles. While this tweet talks about fruits and veggies, it’s also 20 percent off saturated fat-packing chocolate this month at Aloha, per the company’s website.
60 servings of fruits & veggies in 1 box. Get ALOHA’s Daily Good Greens on us. https://t.co/6R17XIZmEt
— ALOHA (@aloha) April 2, 2015
For more on how Twitter presents its promoted tweets, click here.
These brand collabs are far from fab.
TINA.org applauds proposed amendments but pushes for more.
TINA.org submits comment regarding the need for a labeling rule that makes sense.