
Where’s the Beef?
I have a bone to pick with Kevin.
The beef and pork industries are renaming 350 cuts of meat. What do these new meat monikers make us think of?
| Orawan Gardner
With the USDA’s blessing, the pork and beef industries are renaming more than 350 different cuts. Here’s what the new meat industry terms mean vs. what I think of when I hear them:
1. Boston Roast (formerly pork butt)
2. Denver Steak (formerly beef-under-blade-boneless-steak)
3. Porterhouse Chops, Ribeye Chops, and New York Chops (formerly pork chops)
For more information, see:
http://www.brandchannel.com/home/post/2013/04/05/USDA-Names-Beef-Pork-040513.aspx
http://www.businessweek.com/articles/2013-04-05/starting-with-pork-butt-the-meat-industry-rebrands
I have a bone to pick with Kevin.
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