NBA Stars’ Sneaky Alcohol Ads
These players dropped the ball in their recent offseason announcements.
A group of consumers who purchased Nexium, a heartburn medication, in Massachusetts since March 2001 filed a class-action lawsuit against AstraZeneca. They claimed that the pharmaceutical company deceptively marketed the medication as superior to its other heartburn drugs so that consumers would buy the more expensive Nexium. In October 2012, AstraZeneca agreed to settle the lawsuit but the terms of the settlement have not yet been announced. (Commonwealth Care Alliance v. AstraZeneca Pharmaceuticals L.P., Case No. 05-0269)
These players dropped the ball in their recent offseason announcements.
Refunds for consumers duped into signing up for “VIP” memberships.
Ocean Spray’s recent ad features Bryan Cranston.
Rosewater ingredient claims wilt upon a closer look.
What does this marketing term mean?