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Walden Farms advertised that consumers could “save 330 calories a day, 10,000 calories a month, lose 34 pounds a year” by eating its calorie free whipped peanut spreads instead of regular peanut butter. Eat the spread long enough, and presumably you’d be weightless!
The National Advertising Division (NAD) is the advertising industry’s self-regulatory body administered by the Council of Better Business Bureaus., the advertising industry’s self-regulatory board, reviewed Walden Farms’ advertising claims and recommended the company discontinue the “lose 34 pounds a year” claim, as Walden Farms failed to supply a reasonable basis for the weight-loss claim. NAD also recommended Walden Farms drop another tagline, “Eat Healthy ‘The Walden Way.’”
Walden Farms said it would consider NAD’s recommendations in future advertising. The “34 pounds a year” claim remains on the front page of Walden Farms’ website as of Thursday afternoon.
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