Ad Alert


Different name, same not-so-free "free" trial and illegal health claims.


Screen Shot 2016-07-06 at 4.46.06 PM

This radio ad offers a “free trial” for a supplement called SomaBiotix, which is said to flatten bloated bellies fast. But not so fast. Because called the automated 1-800 number and found that the “free” trial actually costs at least $4.98 for shipping and handling fees that are not revealed in the radio ad, and that how much of the product you are actually getting remains a mystery before the company requests credit card information needed to reserve the order.

And consumers should know that once they give their credit card information, their ability to dispute charges is restricted. The company states in its website’s terms and conditions that it has the “sole discretion” to determine if a customer’s request for a refund is valid. This despite the advertising of a “100% Money Back Guarantee” on the SomaBiotix homepage.

Meanwhile, some consumers have complained about being charged $75 for additional products every month after signing up for the supposed free trial. Both the radio ad and website’s terms and conditions fail to mention anything about recurring charges.

The company is also making some bold treatment claims. For example, its homepage touts a customer testimonial claiming that waste-cleansing SomaBiotix treats acid reflux:

I had acid reflux so bad I almost needed surgery to fix it. I would cough for 3-4 hours straight and started to even coughing up blood. Every other product I tried didn’t work. SomaBiotix was the one product that helped and dramatically reduced my symptoms to the point where they are almost gone.

The radio ad also states that “scientifically formulated” SomaBiotix can combat acid reflux. But such disease-treatment claims are illegal because SomaBiotix is a supplement and not a drug that has been evaluated and approved by the FDA to treat and/or cure specific medical conditions like acid reflux.

A familiar slogan

If the slogan “flatten bloated bellies fast” sounds familiar that’s because it’s the same one currently being used to sell a supplement called NuBiotix, whose not-so-free trial and health claims highlighted in an ad alert last August. But the similarities do not end there. Not only are the supplements’ websites mirror images of each other with the only discernible difference being the name of the product advertised, but the “Supplement Facts” labels on the SomaBiotix and NuBiotix websites contain the exact same ingredients down to the milligram. The same Sandy, Utah address also appears on each website.

Screen Shot 2016-07-06 at 3.58.10 PM
The NuBiotix and SomaBiotix bottles also share the same digestive and weight-loss claims.


SomaBiotix also sells a supplement called Prilogen (and wouldn’t you know NuBiotix does too) that the company says “improves cognitive reactions and interactions which can increase mental fitness, energy and alertness.” In addition, the Prilogen bottle (which also carries the “NuBiotix” name) claims the pill can “boost memory function.” Yet the SomaBiotix website concedes that “no clinical studies have been performed on Prilogen.” The FTC requires appropriate scientific evidence to back up marketing claims. Brain supplements have come under increased scrutiny for such claims of late, including from, which last September filed an FTC complaint against Prevagen.

SomaBiotix and Nubiotix aren’t the only products with similar marketing incarnations. See our related post here regarding others. Find more of’s coverage on supplements here.

This ad alert was updated 12/8/16.

Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.

You Might Be Interested In

UNBS CBD Gummies

Ad Alert

UNBS CBD Gummies

Spam email leads to a fake endorsement from Dr. Oz, among other celebrities.