Ad Alert


FDA warns skin care company to wash treatment claims off its site.

If you’re having problems with wrinkles, eczema, or even poor circulation Soapwalla claims to have just the solution. But the FDA took issue with its marketing for its serums and soaps.

Among the claims on the company website are that its Rosewood, Cedar and Clay Soap Bar contains essential oils that can help prevent break-outs and alleviate acne, scars, eczema, psoriasis and wrinkles and its Concentrated Repair Balm has horse chestnut that minimizes varicose veins and leads to improved circulation

The agency sent a warning letter to Soapwalla that such claims are illegal and that the marketing renders the product as an unapproved new drug.

Remember, readers, marketing supplements as having the ability to treat, cure, alleviate the symptoms of, or prevent developing diseases and disorders is not permitted by law. If a health product really could do all that, then it would be a drug subject to rigorous study and testing to gain FDA approval.

Click here for more of’s coverage of FDA warnings about treatment claims.

Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.

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