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Pineapple Snakaroons
FDA goes after another purported "healthy" snack for packing too much saturated fat.
This “healthy everyday snack” may not be as “healthy” as you think. Not on Monday, not on Tuesday, not even on Wednesday.
The FDA recently warned the CEO of Laughing Giraffe Organics that labeling its Pineapple Snakaroons as a “HEALTHY EVERYDAY SNACK!” (see below) violates the federal Food, Drug and Cosmetic Act. The problem? Saturated fat.
Federal food labeling standards allow companies to advertise their products as “healthy” so long as they have no more than 1 gram of saturated fat per serving. The amount of saturated fat in a serving of Pineapple Snakaroons, says the FDA: 7 grams.
The warning letter also took issue with the claims “high in fiber” and “nutrient-rich,” both of which appear under the healthy claim. The FDA said the snack doesn’t contain enough fiber to be labeled “high in fiber” nor enough nutrients to be labeled “nutrient-rich.” The agency also relayed that listing the ingredient hydrolyzed inulin syrup as “Organic agave nectar” may give the impression that the ingredient is juice, which it is not.
Just because a food is advertised as healthy doesn’t mean it meets the federal definition for the word. Read more about the FDA’s recent efforts to rein in wayward healthy claims here.
Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.
