Ad Alert

Opiate Freedom Center

NAD ships company's opiate detox and withdrawal treatment claims to the FTC.

The National Advertising Division (The National Advertising Division (NAD) is the advertising industry’s self-regulatory body administered by the Council of Better Business Bureaus.) has referred internet advertising for the Opiate Freedom Center to the FTC after the company failed to provide any evidence to support claims that its at-home treatments help people in the midst of opiate detox and withdrawal, setting them on the path to becoming drug-free.

Challenged claims included:

  • Purported benefits: “Effective At-Home Relief, Promotes Recovery, Speed Your Detox, High Quality Nutrients”
  • The Freedom 5-Pack: “The Opiate Freedom Centers all-natural supplements were developed to naturally replenish depleted nutrients during opiate detox and withdrawal. It gives you the RIGHT nutrients, in the RIGHT amounts at the RIGHT times.”
  • Testimonial: “I totally kicked opiates! … Your method really works.”

The FTC should be familiar with such claims having just settled a complaint it brought against the marketers of two purported opiate withdrawal supplements, Withdrawal Ease and Recovery Ease, earlier this year.

“Opioid addiction is a scourge that has affected millions of Americans,” said Acting FTC Chairman Maureen K. Ohlhausen in a statement at the time. “People who struggle with this problem need real help, not phony claims and false promises like the ones peddled by these defendants.”

Find more of our coverage on addiction here.

Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.

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