Ad Alert Probably Won’t Dissolve Your Worry

Ads for life and car insurance fail to deliver any substantive meaning.


Ad Alert Probably Won’t Dissolve Your Worry

All your worries gone for just $27 a month. That’s the kind of peace of mind claims it can provide in a recent ad for a $500,000 life insurance policy:

You’ll notice on the right a smiley face above a less-smiley anecdote about how the $500,000 policy saved a wife and her two kids after the husband/father died at age 32. You’ll also notice, if you squint, a disclaimer stating that it’s unrealistic to think this would ever actually happen: “The results explained are not typical … and are provided for illustration purposes only.”

Here’s another ad from that ran back in July 2013.
Insurance Ads
So what was the one ridiculously easy trick? We’re still not sure. You enter your information into, and “insurance providers will contact you.” And insurance providers do contact you — someone called the office number we provided almost immediately.

But what’s the trick that’s going to cost insurance companies millions? Unless the ridiculously easy trick is to comparison shop, we still have no idea.’s privacy pledge notes that they may make a credit check on you, and they may share your personal and financial information — name, address, social security number, and more — with their partners. What those partners do with your information is anyone’s guess.

Something makes us uneasy about these ads. Consider staying away from this one.

This story was updated on 1/23/15.

Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.

You Might Be Interested In

Greg Viegas

Ad Alert

Greg Viegas

A network marketing coach doesn’t deliver on his (expensive) promises.