Kouvr Fashion

Recently, a TINA.org reader became suspicious after finding out that some of the claims on a fashion e-tailer’s website don’t seem to be a perfect fit.

Kouvr, which sells women’s clothes and accessories on its website, claims its products are “exclusively designed” by “in-house designers,” suggests the brand has been featured in publications like Forbes, CNN and InStyle, and tells consumers it has an excellent rating on TrustPilot with over 3,500 reviews.

The brand also tries to appeal to eco-conscious consumers by advertising that its products are “sustainability made” and free of plastic and polyester.

But a TINA.org investigation has found that Kouvr may have some dirty laundry hiding behind its fashionable image.

For starters, despite the company’s polyester-free claim, some of its products are made completely out of polyester, like its Clarita dress:

And things just unravel from here.

TINA.org wasn’t able to find any mention of Kouvr in Forbes, CNN, InStyle or any of the other news outlets featured on the Kouvr home page. And the excellent reviews on TrustPilot? They mysteriously seem to be missing.

But if that’s not enough to make you think twice, TINA.org also discovered that many of the images featured on Kouvr’s website are identical to those used by other brands. In fact, one of the first photos you’ll see on the company’s homepage is a photograph used by House of CB, a London-based fashion company:

And this isn’t the only instance of twin images. In fact, the company’s “bestsellers” feature many images indistinguishable from products sold by a variety of other retailers:

Not exactly what we would call “exclusively designed.”

Kouvr did not respond to TINA.org’s request for comment.

For more on fashion scams, click here.