Keppal’s Made in USA Claims

In the last few months, an online clothing retailer called Keppal has been flooding Facebook with ads claiming its dresses, tops and bottoms are “Made in South Carolina, U.S.”

After seeing one of these ads, a TINA.org reader ordered a top from the Keppal website, which repeats the claim that its apparel is made in South Carolina. But when the package arrived, she said it looked like it had come from China, not South Carolina.

She’s not alone.

A number of customers have complained to the BBB that the F-rated company misleads consumers about where its clothing is made (in addition to making it difficult to obtain refunds, among other things). Here are some examples.

In an alert on the company’s BBB profile, the BBB says it opened an investigation into several aspects of Keppal’s marketing, including its Made in USA claims, in June 2023, but didn’t receive a response from the company. (The BBB said it had also sought information from the company regarding its 30-day money-back guarantee and “up to 40% off” claims.)

TINA.org did some additional digging and found that according to the South Carolina Secretary of State’s website, there is no business in the state registered under the name “Keppal.” And while the company’s Facebook ads claim that its products are made in South Carolina, its Facebook profile lists two locations, neither of which is South Carolina.

But wait, there’s more.

Consumers have also reported receiving items that were not “as advertised.” If you take a closer look at some of the images of clothing on Keppal’s website, you can begin to see why. That is to say, the images appear to have been heavily edited.

Keppal did not respond to TINA.org’s request for comment.

The bottom line

If you’re looking for the perfect summer outfit and think you’ve found it on Facebook, make sure the retailer is legit before pulling out your credit card.

Find more of our coverage on clothing and fashion.