Ad Alert

JustFly, FlightHub

Advertised base fares on booking sites excluded the cost of filling up the planes, competitor claimed.

Momentum Ventures, the operator of and, says it has taken steps to ensure that advertised base fares on the booking sites include all airline fuel charges after a competitor, CheapOair, accused the company of hiding the cost of filling up in taxes tacked onto a low, initial ticket price.

Momentum Ventures will also drop claims that the travel sites offer the “cheapest” flights and “best prices” in response to a The National Advertising Division (NAD) is the advertising industry’s self-regulatory body administered by the Council of Better Business Bureaus. inquiry sparked by CheapOair’s challenge to the marketing.

In addition, Momentum Ventures will make changes to the marketing of its cancellation policies to better disclose that consumers’ ability to cancel reservations for free expires four hours after booking and that their ability to cancel up to 24 hours after booking comes at a cost of $19.99 per passenger.

Find more of our coverage on travel here.

Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.

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