Ad Alert

Instagram Food Pics


Video plays on CBS’s site.

So remember: Those tasty-looking pies you see on Instagram might be a compensated advertisement for a bakery or restaurant. Crafty marketers know you tune out most ads, but you do pay attention to your friends — and that’s why this sort of advertising is so effective.

So consumers should be wary, because that food-porn might really be an ad.


Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.


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