Alkaline Water Plus
Are there really any benefits to drinking alkaline water?
There’s a lot wrong with this label for a dietary supplement called Immune Active Adult Formula, says the FDA, which outlined in a recent warning letter to the makers of the product the ways that the labeling violates federal law.
We’ve marked in red the agency’s stated issues with the dietary supplement’s mislabeling, half of which relates to the promotion of the product as a drug without the required FDA approval and half of which relates to misbranding.
In regard to the claim that, “Melaleuca Alternifolia is FDA GRAS-designated as safe,” the FDA wrote: “This statement is false or misleading because FDA has not designated Melaleuca Alternifolia as generally recognized as safe (GRAS).”
The agency also cited violations on numerous websites that sell Immune Active Adult Formula, as well as Immune Active Children’s Formula.
For more on our coverage on dietary supplements, click here.
Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.
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