Ad Alert


Manufacturer of marine and pool products runs into the choppy waters of the FTC's Made in the USA standard.

The FTC has cried Made-in-the-USA overboard regarding the U.S.-origin claims of a Florida-based manufacturer of marine, pool and spa products. Turns out, the nonskid material used in the company’s products that provides traction on slick decks and slippery pool and spa surfaces — EVA foam — is foreign-made.

Said the FTC in a closing letter related to its inquiry into Hyperform’s unqualified “Made in USA” claims:

In this case, although Hyperform assembles and performs significant work on its products in the United States, key components, including the EVA foam, are imported.

The FTC’s Made in the USA standard calls for items marketed with an unqualified Made in the USA claim to be “all or virtually all” made here. Anything less and the product or line of products cannot legally bear the claim.

On its website Hyperform says “extensive research” into EVA foam led to the launch of its SeaDek line of products for boats in 2002, and, 14 years later, the debut of SwimDek nonskid surfaces for pools and spas. (EVA, if you’re wondering, stands for ethylene-vinyl acetate; it’s used in a range of products, from hot glue sticks to plastic wrap to orthotics.)

In order to close out the FTC’s inquiry, Hyperform indicated that it would:

  • Add qualifying language to unqualified Made in the USA claims in marketing materials, including on social media, to read “Made in the USA from Imported Materials”;
  • Place stickers over problematic U.S.-origin claims on product packaging until new packaging is available;
  • Notify downstream retailers of the changes to marketing materials;
  • Prohibit authorized dealers from making unqualified U.S.-origin claims for its products by making it a condition in contracts;
  • Update its trade show booth re misleading Made in the USA claims.

Find more of our coverage on Made in the USA claims here.

Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.

You Might Be Interested In

Vinotemp Wine Coolers

Ad Alert

Vinotemp Wine Coolers

FTC publishes first closing letters since Made in USA Labeling Rule went into effect in August.