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Dig into these advertising claims.
We've got some sad news: This supplement company's health claims violate the law.
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UPDATE 10/7/24: As part of its efforts to eradicate deception in the menopause supplement industry, TINA.org in October 2024 sent notification letters to 100 menopause supplement marketers, including Happy Mammoth, urging them to review their marketing to ensure that it complies with the law. Our original ad alert follows.
Happy Mammoth claims on its homepage that its Hormone Harmony supplement balances hormones as users “go through Perimenopause, Menopause, PCOS and their irritating symptoms such as cramps, hot flashes and mood swings.” The company doubles down on its health claims on the Hormone Harmony product page where it claims that its supplement, among other things:
However, pursuant to the FDA, no company can market supplements claiming to, among other things, balance hormones, treat anxiety, depression or insomnia, improve mild cognitive impairment or relieve moderate to severe hot flashes without going through the agency’s rigorous review process to prove that the products are safe and effective – a process that Happy Mammoth has not undertaken.
Indeed, a fine-print disclaimer at the bottom of the supplement company’s website states:
The statements made on this website have not been evaluated by the FDA (U.S. Food & Drug Administration). The products sold on this website are not intended to diagnose, treat, cure, or prevent any disease.
Yet that is how Hormone Harmony, which costs $70 for a one-month supply, is marketed – as an FDA-approved drug.
Happy Mammoth isn’t the first company whose hormone-balancing claims TINA.org has investigated (see our previous efforts regarding Ghost Energy, Modere, Olly Gummies and Goop). And while Happy Mammoth lists a number of ingredient studies at the bottom of the Hormone Harmony product page, studies examining individual ingredients, as opposed to the actual product, may not be adequate in terms of substantiation, according to the FTC.
It is also worth noting that, according to medical experts, including at the National Institutes of Health and The Menopause Society, supplements have not been found to be effective at treating the symptoms of menopause.
Our advice is to exercise caution when you see ads claiming a product can balance hormones or treat the symptoms of menopause. Do your own research before making a purchase and consult with your health care provider if you think symptoms you’re experiencing might be caused by a hormonal imbalance.
TINA.org reached out to Happy Mammoth for comment. Check back for updates.
Find more of our coverage on supplements here.
Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.
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