Ad Alert

Friday Plans

Getting lucky for this cheap may be harder than you think.

Are you sick of paying too much for erectile dysfunction (ED) treatments? Or maybe you’ve been looking for a way around the traditional prescription process requiring a doctor visit and a trip to the pharmacy?

Well according to Friday Plans, you’re in luck because there’s a “legal loophole” through which you can get cheap ED medication delivered straight to your door that pharmacies don’t want you to know about.

Friday Plans is a subscription-based service that connects consumers to online medical providers for prescriptions for generic ED medication. According to the company, the medication has the same active ingredients as FDA-approved drugs Viagra (sildenafil) and Cialis (tadalafil).

In other words, the “legal loophole” referred to in the ad is obtaining generic Viagra and Cialis over the internet.

Friday Plans claims to offer nine tablets of generic Viagra or Cialis for just $7, or 87 cents a pill.

But while the company’s website assures consumers that this deal has “no hidden fees,” a TINA.org review found that you may not be able to score this advertised price due to … a hidden fee.

Although consumers are told early on in the checkout process that the cost will be $7.91, when they arrive at the webpage requesting payment information (after completing a medical questionnaire), an extra charge of $6.59 for “taxes & fees”  is tacked on, resulting in a new total of $14.50.

Price before questionnaire
Price after questionnaire

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It’s worth noting that while the “BLKFRIDAY” coupon was automatically applied above, the fine print in the ad clarifies that the offer isn’t just a Black Friday deal by stating that the company has a “$10 promotional discount on first order.” (More on the subscription requirement to come.)

The only reference to this $14.50 price in the ad is when it’s quietly revealed on an invoice. If you missed this, it’s likely because it’s shown as the voice in the background claims nine tablets will be “delivered to your door for just $7” (and while “$7.91” is circled).

So what are these extra fees for?

The company’s FAQs, if you can find them, state that these fees are used to “sustain the network of doctors and nurses” that the company partners with, a fact that may be confusing for consumers since Friday Plans advertises this service as free.

And to make matters worse, the final cost of $14.50 comes with strings attached. In order to get this “deal,” consumers must enroll in a recurring subscription, a requirement that the company buries deep in the fine print of its ads.

Moreover, this subscription comes at a stiff cost, resulting in a monthly charge that’s over three times as much as the advertised $7.

These subscription terms are disclosed to consumers at the same time the total price of $14.50 is (which is to say, way too late).

And if you do find yourself stuck in a Friday Plans subscription, it may take you getting lucky to get out of it. The company’s BBB profile reveals complaints from consumers who have been unable to avoid recurring costs from the company, despite trying to cancel their subscription.

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Friday Plans did not respond to TINA.org’s request for comment.

It’s also worth noting that while the company promotes taking 100mg of generic Viagra, the FDA has warned against this specific dosage in the past, citing that it may be a dangerous amount for certain individuals to take.

The bottom line

If you’re seeking treatment for any medical condition, you may want to talk to your healthcare provider as opposed to looking for “legal loopholes.”

Find more of our coverage on ED medication here.


Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.


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