Ad Alert

Here’s a radio ad we heard for


“Ladies, have you lost your passion? Are you uninterested in sex with your partner? Do you put off romance for more important things? Is it difficult to get excited in the bedroom? If you answered yes, you may be suffering from a low libido,” says this ad for But has a slick solution: For $39.95, will ship you a bottle of “libido,” a “natural health product” that promises to increase your desire, satisfaction, response, and lubrication. And they’ll slide you another $39.95 bottle every 21 days until you cancel — which works out to $694.36 per year.

This ad excites our scammy-bell for a few reasons. One, the Recurring offers or subscriptions that continue to bill you until you take steps to shut down the account. These types of offers put the onus on the consumer to remember and to take action, allowing a company to keep gathering in cash from forgetful or busy customers. Be wary of these types of offers, and remember to stop services you no longer want. automatic renewal that ships you a $40 bottle every three weeks. Two, it’s a supplement making big claims with little scientific proof behind it. Think about whether “libido” is worth the $700 a year before handing over your credit card information.

Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.

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