EasyPack

“If you’re traveling in 2025, run to the nearest Target,” starts a TikTok post about the EasyPack, a backpack with “built-in vacuum compression” that allows users to pack more of their belongings into a small space.

Other social media posts represent that the “viral travel backpack” is available at additional major retailers, including Costco and Walmart. The videos seem to show someone going into the stores and taking the bag off a display rack inside.

But in reality, the bag isn’t sold by any of these retailers; it’s only available at EasyPackUSA.com, where its listed regular price is $283.32. (While there are “Easypack Usa Backpack” listings on Walmart.com, the listings show a different brand than EasyPack.)

Of note, while some of the company’s social media videos quickly and confusingly state “just kidding, we actually sell the bag,” without making it clear what that means, other posts do not make any attempt at disclosing where its backpack is actually sold.

And there are additional red flags.

• In a TikTok video published earlier this month, EasyPackUSA claimed that American Airlines had “lost $3.2 million in baggage fees” because of its carry-on bag, which had launched just six weeks prior. But the company did not offer any evidence to back up this extraordinary claim.
• Despite the company marketing its backpack as a carry-on bag that airlines hate because it eliminates luggage fees, many domestic airlines, as well as international ones, have weight limits for carry-on luggage. So using the built-in vacuum system to stuff the bag may actually lead to extra charges. Not to mention, some airlines charge for carry-on bags regardless of their weight.
• EasyPackUSA claims to offer a “30-day guarantee.” Its refund policy, however, reveals that refunds only apply to unused items in their original packaging and that consumers may have to pay return shipping and a 30% restocking fee (which could be pretty costly given the advertised regular price of the backpack).

EasyPackUSA did not respond to TINA.org’s request for comment.

The bottom line

Advertisers shouldn’t suggest that there is a level of excitement surrounding their “viral” products that may not be true. When shopping online, always make sure to do your research before parting with your money.

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