Ad Alert

Dry Farm Wines

Drinking low alcohol wines to avoid a hangover? Here's why that doesn't work.

Dry Farm Wines says it has the hangover solution: Wine with less alcohol.

But we’re skeptical — mainly because 11.5 percent doesn’t exactly strike us as an “XTRA LOW” alcohol percentage. Sure, it’s on the lower end of the spectrum for wines, but are the consequences really going to be less severe than those caused by a wine with an alcohol content between 12 and 15 percent?

The problem here is that alcohol, in any concentration, is what causes hangovers (one of several short- and long-term effects of alcohol). If imbibing lower alcohol drinks was the answer, beer, with an ABV typically in the 4-6 percent range, would theoretically be a hangover-proof option and you can #cheerstothemorning. You may have noticed that it’s not.

Per the National Institutes of Health:

Alcohol suppresses the release of vasopressin, a hormone produced by the brain that sends signals to the kidneys causing them to retain fluid. As a result, alcohol increases urination and excess loss of fluids. The mild dehydration that results likely contributes to hangover symptoms such as thirst, fatigue, and a headache.

If you want to avoid a hangover, eat food, drink water, and avoid excessive drinking. But you already knew that, didn’t you?

But drinking low alcohol wines to avoid a hangover isn’t even the most reckless thing that Dry Farm Wines is advocating. That distinction goes to “micro-dosing,” which the company claims is “the key to avoiding any of the negative side effects of consuming too much alcohol. We typically enjoy 2-4 glasses per night without affecting performance the next day.”


The company also has a litany of testimonials from health and lifestyle influencers, including a “Wellness Mama,” whose relation to the 1960s folk group the Mamas and the Papas is not clear, and Dave Asprey, founder of the currently-embroiled-in-class-action-litigation-for-alleged-deceptive-health-claims company Bulletproof Coffee. Asprey says, “Dry Farm Wines brings fanatical quantification to biohacking wine.” Whatever that means.

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Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.

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