Ad Alert

Direct Naturals Ultra Pure Turmeric

Direct Naturals makes swollen claims about the uses of its Ultra Pure Turmeric Supplement.

Ad Alert

Direct Naturals Ultra Pure Turmeric

Direct Naturals, a dietary supplement company, claims in a video that Ultra Pure Turmeric helps to alleviate joint aches, melt body fat, and give the user healthier, younger looking skin and hair.

According to Direct Naturals the product, which contains curcumin among other things, does this by alleviating the root cause of almost all diseases: inflammation. It claims its “breakthrough new formula” targets inflammation more effectively than just turmeric alone. Apparently their customers’ bodies aren’t the only thing suffering from swelling, as the company makes inflated claims that the supplement can:

  • Burn fat
  • Reduce inflammation from arthritis
  • Improve memory
  • Aid digestion
  • Relieve joint pain
  • Reduce IBS symptoms
  • Improve sleep

According to the video, which runs for 30 minutes, taking the product for three months is sufficient to protect you from chronic diseases like cancer, diabetes, and IBS.

Remember, readers, marketing supplements as having the ability to treat, cure, alleviate the symptoms of, or prevent developing diseases and disorders is not permitted by law. If a health product really could do all that, then it would be a drug subject to rigorous study and testing to gain FDA approval.

Find more of our coverage on supplements here.


Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.


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