Alkaline Water Plus
Are there really any benefits to drinking alkaline water?
Canine Care in the Doghouse over Drug Claims
Federal agency's warning letter concerns the marketing of the company's Tumexal product.
The marketer of a canine medication is in the FDA’s doghouse for making drug claims without the agency’s approval. Canine Care makes the online claims that its product, Tumexal, “is effective against a wide array of canine cancers” and “will almost always restore a cancer-stricken dog’s appetite, spirit and energy.” But such treatment claims are reserved for FDA-approved drugs and Tumexal does not hold that distinction, the agency said in a recent warning letter advising Canine Care to drop the claims or else face potential enforcement action.
Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.
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