Ad Alert

Blazing Saddles San Francisco Bike Share

Ad Alert

Blazing Saddles San Francisco Bike Share

Blazing Saddles, a San Franciso bike-rental company, has a Google Ad running for “San Francisco Bike Share” searches:

SFBikeShare

The advertisement links to a page comparing Blazing Saddles’ rates to Bay Area Bike Share’s rates. But the numbers provided by Blazing Saddles at the top of the page are misleading.

blazing saddles

In particular, the $150 figure gives a false impression. Bay Area Bike Share is intended for short-term bike trips. Consumers can pay anywhere from $9 for a 24-hour membership to $88 for an annual membership, all of which allow unlimited bike rentals capped at 30 minutes each. After 30 minutes, bikes must be checked back into a station or users will be charged a late fee starting at $4 and rising up to $150 for a full day. But re-swiping a bike-share card at a docking station restarts the 30-minute clock, and provided consumers re-swipe at 30-minute intervals, they could theoretically bike all day for $9.

But Blazing Saddles’ website may mislead consumers into believing Bay Area Bike Share charges $150 per day for all rentals, which is not true.

Consumers should be wary of information on companies provided by competitors. Independent research is often more reliable.


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