Ad Alert

Basic Reset

This MLM company might need to reset how it markets its miracle supplements.

Basic Reset, an Multilevel Marketing – a way of distributing products or services in which the distributors earn income from their own retail sales and from retail sales made by their direct and indirect recruits. that markets supplements such as coral calcium and bee pollen, has numerous testimonials on its website that boast that its products cure or alleviate a host of ailments (see here and here). The list includes arthritis, allergies, cough, bad sleep, bladder infections, lupus, fibromyalgia, bronchitis, pain, gout, glaucoma, cataracts, hemorrhoids, IBS, and many, many more.Screen Shot 2016-03-28 at 1.57.30 PM

But before you toss out your prescription medication and/or sign up as an affiliate, remember that marketing supplements as having the ability to treat, cure, alleviate the symptoms of, or prevent developing diseases and disorders is not allowed by law. If a supplement could really do all that, then it would cease to be a supplement. Only FDA-approved drugs that are subject to rigorous study and testing can make such claims.

A Basic Reset product, AquaLyte.

Yet an affiliate asserts on a company conference call that the FDA has approved its testimonials. On this call that a reader sent in, Basic Reset affiliate Randy Steen details a surprise visit from the FDA, which he admits is typically not a good sign for a supplement company in the MLM industry. But Steen portrays it as a success: “There was nothing wrong with any of the testimonies on our site. You know what’s really cool? We got a flying colors absolutely 100 percent everything’s A-OK from the Food and Drug Administration.”

Steen further instructs affiliates to tell others that the FDA has reviewed the testimonials and that they are fine (never mind a disclaimer at the bottom of one testimonial page that says the agency has not even evaluated the statements).

We reached out to the FDA and they reiterated, “As a general rule, dietary supplements are not allowed to make claims to treat, cure, or prevent a disease.”

Looks like somebody should reset how they market their miracle supplements.

For more on supplements click here.

Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.

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