Ad Alert

bankonyourself.com

We heard this radio ad for bankonyourself.com:

Says the ad, “If you want to work until you drop, reduce your standard of living in retirement, or lose more of your hard-earned money in the stock market again, then just ignore me.” The ad promises guaranteed growth, safety, and prosperity “without risking your money in the Wall Street casino.” All you need to do is visit bankonyourself.com and order a free report.

What is the Bank on Yourself system detailed in the report? The system appears to be investing in “dividend paying whole life insurance.” The website and the program eventually pitch you on a referral to a life insurance agent.

Something about this is fishy. Why not just advertise whole life insurance policies? And if this system works, why would Bank on Yourself give it away for free? What if I want to work until I drop?

For more on “free,” click here.


Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.


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