Ad Alert


Questionable "clinically proven" claims for a "free" nasal spray bottle that'll run you nearly $100.

A site offering a “free” bottle of Asonor claims that the nasal spray is “clinically proven” to stop snoring and improve sleep. But the purported clinical proof may not meet the expectations of any agency or organization that you’ve ever heard of.

Buried in the site’s terms and conditions is a legal disclaimer that states in part that the clinical trials “are generally not recognized by any U.S. government agency or medical organization.” And while the site claims that Asonor is “FDA Approved,” a disclaimer on the site itself notes that “statements have not been evaluated by the Food and Drug Administration.”

The Asonor site also promises that improved sleep is “guaranteed.” Yet the terms disclose that “[n]o guarantees of any kind are made for the performance or effectiveness of the preparations mentioned on this website.” So that too doesn’t square so well.

And in the end, the “free” bottle isn’t even free. You only get it by purchasing two months’ worth of product for a total of $95.55. looked into the Asonor site after a reader forwarded an email from Asonor that had the subject “Stop Driving Your Wife Crazy, New Snoring Solution.”

Find more of our coverage on “clinically proven” claims here.

Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.

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