In July 2020, a class-action lawsuit was filed against Edgewell Personal Care for allegedly falsely marketing that Wet Ones hand wipes “Kill[] 99.99% of Germs” when, according to the complaint, the active ingredient in the wipes is not effective against certain germs, viruses, bacteria, and spores. Plaintiffs also claim that the wipes are hypoallergenic and gentle on skin when, according to the complaint, they contain irritants, allergens, and toxins. (Souter et al v. Edgewell Personal Care Company et al, Case No. 20-cv-1486, S.D. Cal.)

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Class-Action Tracker

o.b. Organic Tampons

Class Action

o.b. Organic Tampons

Allegations: Falsely marketing products as organic and free from chemicals that harm people and the environment

Wet Ones Wipes

Class Action

Wet Ones Wipes

Allegations: Falsely marketing that products “kill 99.99% of germs” when the active ingredient is ineffective against many bacteria and viruses

Banana Boat Simply Protect Baby

Class Action

Banana Boat Simply Protect Baby

Allegations: Misleadingly marketing that the product is specifically designed for babies and charging a premium for the product when it contains the same formulation of the same ingredients as an…

Wet Ones Antibacterial Hand Wipes

Class Action

Wet Ones Antibacterial Hand Wipes

Allegations: Falsely marketing that wipes “Kill[] 99.99% of Germs” when the concentration of the active ingredient does not kill a vast majority of germs, viruses, bacteria and spores

Banana Boat Natural Reflect Sunscreens

Class Action

Banana Boat Natural Reflect Sunscreens

June 2018: This case was voluntarily dismissed because the parties reached a settlement agreement, the terms of which have not been disclosed. May 2018: The parties reached a settlement agreement…

Banana Boat’s Kids and Baby Sunscreens

Class Action

Banana Boat’s Kids and Baby Sunscreens

In April 2018, a class-action lawsuit was filed against Edgewell Personal Care Company for allegedly misleadingly representing that Banana Boat’s sunscreens for kids and babies have an SPF of 50…

Banana Boat Kids MAX Protect & Play Sunscreens

Class Action

Banana Boat Kids MAX Protect & Play Sunscreens

In October 2017, a class-action lawsuit was filed against Edgewell Personal Care for allegedly falsely marketing Banana Boat Kids MAX Protect & Play sunscreens as having an SPF of 100…

Banana Boat Kids SPF 50 Sunscreens

Class Action

Banana Boat Kids SPF 50 Sunscreens

In October 2016, seven false advertising class-action lawsuits regarding the marketing of Banana Boat Kids SPF 50 sunscreens were consolidated for pre-trial proceedings. The complaints allege that the marketing for…


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