Tide purclean Detergent
Allegations: Falsely marketing the detergent as “plant based” when it contains ingredients that come from petroleum
Tide purclean Laundry Detergent
April 2021: The case was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled..
August 2020: A class-action lawsuit was filed against The Procter & Gamble Company for allegedly falsely marketing that Tide purclean laundry detergent is “plant based” when, according to plaintiffs, the detergent contains ingredients that come from petroleum. Plaintiffs also claim that the USDA BioPreferred Bio Certified Seal on the front label does not adequately disclose that the detergent is only 75% biobased content. (Cole et al v. The Procter & Gamble Company, Case No. 20-cv-6680, S.D.N.Y.)
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Class-Action Tracker
Tide free & gentle Laundry Detergent
Allegations: Misleadingly marketing that the product contains enough detergent for 64 loads of laundry
Tide® Liquid Detergent
March 2016: The lawsuit was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.. The reasons for the dismissal have not yet been disclosed. November 2015:…
Tide Pods
In July 2015, a class-action lawsuit was filed against Procter & Gamble for, among other things, allegedly deceptively marketing Tide Pods laundry detergent as a detergent, stain remover, and brightener…
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Tide Purclean
Laundry detergent’s “plant-based” claims come under scrutiny.