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Can you trust an online review?

In the fall of 2010, Todd Rutherford launched GettingBookReviews.com, a marketing service for self-published authors that provided book reviews for cash. Soon, he was making $28,000 a month writing reviews,…

Byte Invisible Braces

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Byte Invisible Braces

NAD takes issue with blanket disclosure regarding incentivized reviews.

Five Reasons the BBB Shouldn’t Be Your Only Stop

Consumer News

Five Reasons the BBB Shouldn’t Be Your Only Stop

Researching a company shouldn’t be one-stop shopping.

TINA’s Take: Supplement Maker Sued for Alleged ‘Review Hijacking’ on Amazon

Consumer News

TINA’s Take: Supplement Maker Sued for Alleged ‘Review Hijacking’ on Amazon

Company to pay $600,000 for allegedly manipulating product pages.

Who is ConsumerAffairs.com Really Advocating For?

Consumer News

Who is ConsumerAffairs.com Really Advocating For?

Consumer website’s affiliation with businesses reviewed on site called to task.

72SOLD

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72SOLD

What to know about this real estate company’s advertising.

FTC Social Media Actions

Consumer News

FTC Social Media Actions

See the FTC’s track record when it comes to social media influencer cases.

1. Join, 2. Write a Review, 3. Get $5 Credit

Consumer News

1. Join, 2. Write a Review, 3. Get $5 Credit

Does Amex and TripAdvisor’s new sponsored content program follow FTC regs?

Gift Card for a Five-Star Amazon Review

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Gift Card for a Five-Star Amazon Review

Consumers need to be wary of undisclosed incentivized reviews.

Offer for an Amazon Gift Card in Exchange for Review

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Offer for an Amazon Gift Card in Exchange for Review

Amazon prohibits sellers from offering customers “compensation of any kind” in exchange for writing reviews.

ADT

Ad Alert

ADT

Home security company sought to secure only positive reviews.

TEFL Institute

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TEFL Institute

TINA.org investigated the TEFL Institute, an Illinois company selling “Teaching English as a Foreign Language” training and certification, and found that it falsely advertised its accreditation status.

Auto Transport 123

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Auto Transport 123

Compensated five-star reviews draw the attention of the FTC.

5 Ways to Spot a Fake Review

Consumer News

5 Ways to Spot a Fake Review

Don’t let these hired guns fool you.

Machinima

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Machinima

Look for disclosures when reading or watching reviews online. The pitch could be a paid endorsement.

Good Ways to Avoid Bad Apps

Consumer News

Good Ways to Avoid Bad Apps

That app you must have may not be what you think.

What You Should Know about New U Life

Consumer News

What You Should Know about New U Life

MLM company New U Life is no fountain of youth.

Daily Health Answers

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Daily Health Answers

You have to question this supplement “review” site’s answers.

Alani Nu Balance

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Alani Nu Balance

Supplement company says product is not a “fertility supplement.” Its marketing says otherwise.

TINA.org Suggests Updates to How the FTC Regulates Endorsement Advertising

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TINA.org Suggests Updates to How the FTC Regulates Endorsement Advertising

On June 22, 2020, TINA.org responded to the FTC’s request for comment on the Guides Concerning the Use of Endorsements and Testimonials in Advertising (referred to here as the Endorsement…

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Can you trust an online review?

Byte Invisible Braces

Five Reasons the BBB Shouldn’t Be Your Only Stop

TINA’s Take: Supplement Maker Sued for Alleged ‘Review Hijacking’ on Amazon

Who is ConsumerAffairs.com Really Advocating For?

72SOLD

FTC Social Media Actions

1. Join, 2. Write a Review, 3. Get $5 Credit

Gift Card for a Five-Star Amazon Review

Offer for an Amazon Gift Card in Exchange for Review

ADT

TEFL Institute

Auto Transport 123

5 Ways to Spot a Fake Review

Machinima

Good Ways to Avoid Bad Apps

What You Should Know about New U Life

Daily Health Answers

Alani Nu Balance

TINA.org Suggests Updates to How the FTC Regulates Endorsement Advertising