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The Natural Effect

Consumer News

The Natural Effect

Advertisers use the word “natural” on labels to attract consumers–whether it means anything or not.

When is Zero Trans Fat Really Zero?

Consumer News

When is Zero Trans Fat Really Zero?

You have probably seen the “0 grams trans fat” label on everything from spreads to chips at the supermarket.  Trans fats are now known to raise your bad cholesterol, increasing…

Where’s the Fruit?

Consumer News

Where’s the Fruit?

It is not entirely unreasonable to expect “Blueberry Pomegranate” cereal to contain blueberries and pomegranate, fruits high in antioxidants that are all the rage now.  But don’t tell that to…

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