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Energy Drink Industry Marketing

Industries

Energy Drink Industry Marketing

TINA.org and the Rudd Center investigated marketing tactics used by the energy drink industry and urged more than 40 companies to review their marketing.

Ghost Energy Drinks Deceptively Marketed to Kids

Press Release

Ghost Energy Drinks Deceptively Marketed to Kids

MADISON, CONN. December 12, 2022 – A new investigation by ad watchdog TINA.org and the UConn Rudd Center for Food Policy & Health has found that “lifestyle sports nutrition brand” Ghost…

5-Hour Energy Drinks

Class Action

5-Hour Energy Drinks

January 2015: A federal judge dismissed some of the false advertising claims in this lawsuit. Specifically, the judge dismissed the false advertising claims that were based on off-label representations, such…

Monster Rehab Energy Drink

Class Action

Monster Rehab Energy Drink

In November 2012, a class action was filed against Monster Energy Co. claiming that its Monster Rehab Green Tea + Energy drink, which contains unknown amounts of epigallocatechin-3-gallate (ECGC), causes…

Starbucks White Chocolate Doubleshot Energy Drink

Class Action

Starbucks White Chocolate Doubleshot Energy Drink

In October 2018, a class-action lawsuit was filed against Starbucks for allegedly deceptively advertising that its White Chocolate Doubleshot Energy Drink contains white chocolate when, according to the complaint, the…

PRIME Energy Drink

Class Action

PRIME Energy Drink

Allegations: Marketing drinks to youth as healthy hydration drinks when the high level of caffeine in them could lead to adverse health issues

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