Midas Oil Change Coupon Stalls at Checkout
A coupon only a mechanic can love.
At the National Advertising Division conference in New York City last week, I had the pleasure of listening to Jonathan Baskin, a marketing consultant who emphasizes the importance of truth in advertising.
He said many things that resonated with me, but here’s one that really struck me (thanks AdWeek for reminding me):
“We slice and dice the truth, without necessarily communicating the rest of the truth. We’ve also embellished it. Sometimes we ignore it completely,” Baskin said. “Advertising today is a truth-free zone.”
For AdWeek’s full article about Baskin’s talk, click here. And to read more about Mr. Baskin, click here.
Image from baskinbrand.com.
A coupon only a mechanic can love.
The misleading advertising of democratizing finance.
Last week, TINA.org Executive Director Bonnie Patten was presented with the Florence Kelley Consumer Leadership Award by the National Consumers League (NCL) for TINA.org’s work fighting false and deceptive advertising.…