Kern’s Nectar Fruit Drinks
Allegations: Falsely advertising products as natural
In September 2018, a class-action lawsuit was filed against Stremick’s Heritage Foods for allegedly deceptively advertising its Kern’s fruit beverages as healthful, natural fruit beverages when, according to plaintiffs, they are actually artificially-flavored, sugar waters. Plaintiffs also allege that the beverages are marketed as “made with whole fruit” when, according to the complaint, the drinks contain water and high fructose corn syrup with only small amounts of fruit puree and at most 31% fruit juice. In addition, the complaint claims that the drinks are an “excellent source of vitamin C” when, according to plaintiffs, the amount of sugar in them actually blocks the absorption of vitamins. (Levin et al v. Stremick’s Heritage Foods, Case No. 18-cv-1748, C. D. CA.)
For more of TINA.org’s coverage of the marketing for beverages, click here.
Allegations: Falsely advertising products as natural
Detergent brand uses greenwashing in effort to convince consumers that running a less than full dishwasher is actually good for the environment.
On June 22, 2020, TINA.org responded to the FTC’s request for comment on the Guides Concerning the Use of Endorsements and Testimonials in Advertising (referred to here as the Endorsement…
FTC finalizes its Made in USA Labeling Rule.
Weight-loss supplement is sending mixed signals with its use of the FDA logo in a claim on its website that it is ‘FDA Acknowledged.’
Why the FTC should consider virtual influencers as it reviews its Endorsement Guides.