In January 2020, a class-action lawsuit was filed against BA Sports Nutrition for allegedly misleadingly marketing BodyArmor SuperDrink as healthy and packed with vitamins and nutrients when, according to the complaint, the sports drink contains a large amount of sugar, which links it to serious medical conditions, including obesity, diabetes, and cardiovascular disease. Plaintiffs also allege that the company misleadingly represents that the sports drinks provide “superior” and “More Natural Better” hydration when, according to plaintiffs, there is no scientific support for the hydration claims and the drinks contain unnatural ingredients. The complaint also claims that the company unlawfully fortifies the drink with nutrients. (Silver et al v. BA Sports Nutrition,LLC, Case No. 20-cv-633, N. D. Cal.)


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Sports drink company’s Haterade-fueled ad claims head to FTC for further review.