FTC Staff Urge MLMs Not to Rely on Industry Income Disclosure Guidance
Advisory opinion letter raises “serious concerns” with self-reg group’s guidance.
Blog
Opinions on a variety of deceptive marketing topics.
Most Recent Posts
When TINA.org Investigations Collide
These brand collabs are far from fab.
Advertising Attorneys, These Ads Are for You
While these ads can be appreciated by all, they may strike a chord with ad lawyers.
A Lullaby of Deception
For Mike Huckabee’s next trick, a supplement that is ‘clinically proven’ to help users fall asleep, stay asleep and wake up refreshed.
Caulk-y Made in USA Claims
Why is this tool with “China” on the packaging being marketed as made in the USA?
The Accidental Typo on Purpose
How deceptive MLMers try to evade regulators in the COVID era.
5 Takeaways from #NAD2021
Checking in on the system of self-regulation in the ad industry.
Seen or heard a deceptive ad? Report an Ad
Midas Oil Change Coupon Stalls at Checkout
A coupon only a mechanic can love.
Live from New York, it’s … an ad for Zillow?
Funny Saturday Night Live sketch raises more questions about show’s foray into branded content.
Chevy Says Its Silverado Is ‘The Official Truck of Real People.’ Really?
Not all of the puffed-up claims in this TV ad can be defended as puffery.
Revisiting Shinola’s Made in USA Claims Three Years after FTC Inquiry
In focusing on express claims, did the FTC overlook implied claims that convey the same message?