Simple Skincare Cleansing Facial Wipes

As a consumer alerted us, Simple Skincare advertises that its Cleansing Facial Wipes contain no alcohol:

Good thing no one reads labels. #TruthInAdvertising #SorryNotSorry #ImJustADog pic.twitter.com/QkSwwbaX4O

— Mozart (@DogNamedMozart) October 2, 2013

But it lists cetearyl alcohol, which is an alcohol, as an ingredient.

What gives? Cetearyl alcohol is a “fatty alcohol,” which does not dry out skin as ethanol alcohol does. Consumers avoiding alcohol products in skincare are generally trying to avoid the drying type of alcohol. And while cetearyl alcohol is not drying, it’s still an alcohol, making the “no alcohol claim” a little misleading. A label claim that the product contains “no drying alcohol” would be accurate.

Consumers, as always, should be wary of label claims. Check the ingredient list if you’re not sure. For more on faces, check here.