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Roblox Brand Avatar Influencers

During its investigation of Roblox, TINA.org compiled a sampling of more than 20 avatar influencers (i.e., Roblox avatars created by social media influencers) failing to disclose their material connections to…

Reality Check: TINA.org Calls on FTC to Address Virtual Influencers

Consumer News

Reality Check: TINA.org Calls on FTC to Address Virtual Influencers

Why the FTC should consider virtual influencers as it reviews its Endorsement Guides.

The Scoop on Social Media Influencer Disclosure Requirements

Consumer Basics

The Scoop on Social Media Influencer Disclosure Requirements

What kind of disclosure is necessary for social media influencer marketing?

Warner Bros., PewDiePie Not Game to Disclose Influencer Marketing

Consumer News

Warner Bros., PewDiePie Not Game to Disclose Influencer Marketing

TINA.org alerts FTC to Warner Bros.’s violation of a consent order regarding influencer posts.

TINA’s Take: UK Bans Influencer Ads that Applied ‘Misleading’ Beauty Filters

Consumer News

TINA’s Take: UK Bans Influencer Ads that Applied ‘Misleading’ Beauty Filters

Instagram stories used filters that ASA said misleadingly exaggerated results tanning products could achieve.

Campaign 2020: The Rise of the Influencer Election

Blog

Campaign 2020: The Rise of the Influencer Election

Political candidates are jumping on the #InfluencerMarketing bandwagon.

TINA.org Files FTC Complaint Against Diageo for Deceptive Influencer Marketing of Ciroc

Press Release

TINA.org Files FTC Complaint Against Diageo for Deceptive Influencer Marketing of Ciroc

MADISON, CONN., Dec. 11, 2018 — Diageo’s Ciroc has experienced a meteoric rise in sales over the past decade thanks in part to a marketing strategy heavily focused on celebrity…

Ad or Not? Influencers Invade Coachella

Consumer News

Ad or Not? Influencers Invade Coachella

Brands and their paid endorsers cash in at the music festival, sans disclosure.

Warner Brothers & PewDiePie Not Game to Disclose Influencer Marketing

Press Release

Warner Brothers & PewDiePie Not Game to Disclose Influencer Marketing

MADISON, CONN. Oct. 31, 2017 –Last November Warner Bros. entered into a final consent order with the FTC to settle charges related to a 2014 influencer marketing campaign for its Lord of…

FabKids Deceptive Influencer Marketing

Evidence

FabKids Deceptive Influencer Marketing

The following is a sampling of more than 45 FabKids ads on Instagram accounts across more than 25 different social media influencers in which the influencers failed to disclose their…

Savage X Fenty Deceptive Influencer Marketing

Evidence

Savage X Fenty Deceptive Influencer Marketing

The following is a sampling of 70 Savage X Fenty ads on Instagram accounts (and one TikTok account) across 21 different social media influencers in which the influencers failed to…

Influencer-in-Chief? Trump, Nordstrom and More